In continuance with its world tour, Stüssy and Tyrone Lebon collaborate once again to create a campaign that blends abstract collage with realistic, lo-fi aesthetics. Having previously travelled to Los Angeles, Tokyo, Kingston and Paris, the Spring 17 campaign pays tribute to the long legacy of loose living with New York.
Lebon’s subversive approach features some stellar guest appearances that combine to document a candid celebration of New York’s natives. From Princess Nokia to Nicki Hilton Rothschild, Stüssy artfully traverses the subcultural cityscape. The campaign features many contemporary references too, an inverse Statue of Liberty overlaid with the immortal Bob Marley quote “In this great future, you can’t forget your past” ringing particularly true in the current socio-political climate.
Stüssy’s new spring collection is available at all chapter stores and online at www.stussy.com